There's little bit less trust with a lot of these large te companies who want to get involved in the business. Small trucking companies, which is the majority of truck transportation in america, are operating on razor thin margins. The moment that drop for shipping, you know, dozens or hundreds of these little companies get wiped out. And if you are putting loads on a job board, and then you take it off and give it to somebody else right away, they're just not going to deal with you any more. So, um y, i think t that's absolute, you an.
At some point in their journey, 90% of the world's goods travel by ship. Ordering something on Amazon may be simple, but getting to your front door is anything but. It's a topic that Christopher Mims, technology columnist for The Wall Street Journal, covers in his book Arriving Today: From Factory to Front Door – Why Everything Has Changed About How and What We Buy.
In this episode producer Ricky Mulvey talks with Mims about his book, covering topics including: - The roots of the microchip shortage - Why Uber had a difficult time disrupting the trucking industry. - What it’s like to work in an Amazon fulfillment center - How to explain the metaverse to your mom
You can follow Christopher Mims on Twitter @mims.
Host: Ricky Mulvey Guest: Christopher Mims Engineers: Rick Engdahl, Dan Boyd
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