280: Jeff Lerner, Starting a business from scratch
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Digital Marketer
A lot of people overspend on advertising and correct, can't understand why it doesn't work. So I'm trying to get the audience to pull out the right insights because what you did is quite amazing. And most people don't get the level of success you get and will never get it. But again, I'd been a digital marketer for a decade. So I knew how to build a good offer. Okay. So you ran these paid ads. When you started the paid ads, was that a deliberate strategy or did you send me to start you and see what's going to happen? No, I always knew I was going to go to pay that. A modified version
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