How to Build a Buzz Around Your Business Using Content

Sto: The first lesson is boring for people. But it's like, you just keep at it. Instead of trying to create new content all the time, why don't we just try to make the most of what we have? And i'm telling you, like the last couple of months, we've just been focused on kind of making the most ofwhat we have already. That's why our traffic continues to grow. We have a process for continually making the mostof what we have. So if that works for them, why can't you do same thing with your business? Sto: You're better off trying to retain your current customers.