The character of multi homing is critical in all this stuff. I do have one sort of summarizing question on this whole concept of power as it pertains to platforms. Is it right to think about it like, if i was operating a general store in 18 50, i could apply the seven powers frame? But to day, if i'm operating a platform business, as many, many tech businesses are, especially the most valuable ones,  I kind of have to perform a seven powers analysis on each of the transactors on my platform,. Whether they're the supply side or the demand side. I need to understand what gives my business power given that specific segment.

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