Global Distribution and Brand Building in Board Games

This chapter explores the intricacies of global distribution for board games, highlighting the benefits of local partnerships that facilitate cultural and language adaptation. It delves into the role of influencer marketing and brand storytelling in enhancing visibility and fostering community engagement. Furthermore, the chapter emphasizes the importance of creating games that resonate with diverse audiences, enriching family connections and experiences.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

#438 Have you ever played the game Cover Your Assets? We have and we love it! So we were super excited to interview Grandpa Beck of Grandpa Beck's Games, sharing his journey from airline pilot to successful game creator. Grandpa Beck reveals the evolution of his business, including the initial inspiration, challenges encountered, the importance of artwork, and the strategies used to scale and build his brand. Listen to how Grandpa Beck's family-focused games have created meaningful connections and lasting memories for families worldwide. Discover the key insights and lessons he learned along the way, and get inspired to pursue your entrepreneurial dreams.

(Original Air Date - 7/12/24)

What we discuss with Grandpa Beck:

+ The Journey to Game Creation

+ Challenges and Early Successes

+ Trademark and Legal Hurdles

+ Scaling the Business

+ Art and Personal Touch

+ Dedication and Long-Term Vision

+ Selling What You Believe In

+ Creating Value Through Games

+ Building Relationships Through Games

+ Expanding the Game Library