Want some expert help reaching your online marketing goals?
Authority Hacker co-founder Gael Breton is back on the podcast to shed some light on the ever-changing SEO landscape.
Google's Helpful Content Update (HCU) had a big impact on many niche sites, and so Gael dove into the data to decode what is and isn't working to share some pretty surprising insights with us.
He first discusses the evolution of SEO practices, emphasizing the challenges of creating content based solely on search intent and the need for more user-friendly and engaging content.
And he has some great examples of sites doing this that have grown traffic by as much as 2000+% despite the updates.
These aren't your typical niche sites publishing 3000-word 'SEO' articles based on what existing articles say.
They're doing real reviews, including tons of visual content to be more like a 'comic book', and being rewarded for it.
The role of YouTube and social media in building credibility and trust with real people is also discussed, and Gael emphasizes the increasing importance of transparency and identity in your online presence.
Of course, the impact of user-generated content (UGC) on Google is also discussed, including probable future changes in the SERPs and potential effects on site traffic.
Overall, it's an important discussion about the online marketing business model, its ongoing evolution, and what we should all likely be doing to adapt, overcome, and ultimately succeed.
Enjoy!
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