The CTV Product Landscape with James Wilhite, From Publica by IAS.
The CTV Podcast
Understanding CTV: Insights for Sellers in Ad Tech
This chapter delves into the significance of Connected TV (CTV) from a product viewpoint, highlighting its impact on viewer experience. The discussion emphasizes the necessity for sales and marketing professionals to adapt to the evolving ad tech landscape through a nine-part educational series on CTV fundamentals.
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