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The Laws of Imitation by Renee Pommier
CNN's John Sutter takes a look at some of the ideas behind "The Laws of Imitation" The theory is that true innovators in society are about 1%. That innovation causes others who are not innovators to copy them, thus you get trend setting. How does he explain taboo desires? Pommier basically says Gerard is a one-size-fits-all hedgehog.