2min chapter

Perfect Balance: An Advertising Law Podcast cover image

Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers

Perfect Balance: An Advertising Law Podcast

CHAPTER

Social Media

The surface standard association, in the case of Spain, it's named out of control with the specific guides that it has to be followed for this disclosure. And then as there is a consideration, it is considered advertising, any consideration that can be that or an expensive pack or 100,000 euro. So if the company in our hypothetical was applying the tense player with free energy drinks, there should be a disclosure, even if the post was not a contractual post. This is still unclear. The side probably backed by the courts and it's very interesting point. But social media doesn't have the blocks or the localization that local has in each country.

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