
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Building a Relationship With Your Customers
Ike Singh Kehal: The modern customer is very aware of what they're looking for. He says it's about focusing on that specific need and having those right questions to really unearth what that exact intent is. In part two of this interview, Ike and I are going to have a conversation about leveraging sponsors in your events.
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Transcript


