215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
The Bootstrapped Founder
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The Importance of Due Diligence
In the attention economy, your reputation is all you have. Running even a single ad for a disreputable company could potentially taint a creator's reputation forever. Creators understand that now they have skin in the game and their credibility is at risk with every sponsor placement. This traditional online advertising model is no longer as effective as it once was.
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