3min chapter

The Bootstrapped Founder cover image

215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content

The Bootstrapped Founder

CHAPTER

The Importance of Due Diligence

In the attention economy, your reputation is all you have. Running even a single ad for a disreputable company could potentially taint a creator's reputation forever. Creators understand that now they have skin in the game and their credibility is at risk with every sponsor placement. This traditional online advertising model is no longer as effective as it once was.

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