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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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Introduction

Dr. Paul Zach is a professor of economic psychology and management at Claremont Graduate University. He helped start several interdisciplinary fields, including neuroeconomics, neural management and neuromarketing. His groundbreaking research has been reported in the New York Times,. Wall Street Journal of Time, the economist scientific American. Here is his new book called Immersion, the science of the extraordinary and the source of happiness.

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