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Business to Business Strategy Dube
B2B Mentors
What Forms of Content Do You Think Are Important?
I'm encouraging all of them to like, double down on their content even more so. I just talked with a client yesterday, and like 70 % of their marketing budget was um sponsoring trade shows this year. And that's like hundreds of thousands of dollars. So they're going much more in, doubling down on digil reach and lincton,. especially, cause it's way easier to reach your market there. We talk about the trifecta effect, which is a combination of video, written word and graphic post. Because people consume content differently.
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