RV E4 - Alternative Funding Options, Finding Mentorship, and C-Suite Alignment | Tik Tok Live 17
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CMO CFO Misalignment
The CFO has no idea what's going on in marketing. They live in a spreadsheet, rarely talk to customers and don't know anything about the technology that we use. On the marketing side, if you want to solve that, go figure out finance. We're in understand strategic finance, FP&A, start doing some modeling and scenario modeling. But go and figure it out.
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