It's 70 years since Miffy was created.

The little rabbit with two dots for eyes and an X for a mouth went on to feature in 32 books translated into more than 50 languages.

The Dutch author and illustrator Dick Bruna reveals in his own words from the BBC archive that in the beginning, his black outlined illustrations with bold colours were controversial with parents. But children loved them. Miffy, or Nijntje as she's known in the Netherlands, went on to star in several TV series and a feature film.

Dick Bruna died in 2017 aged 89. Today, more than $300 million is spent on Miffy merchandise globally each year. Produced and presented by Josephine McDermott. Dick Bruna reads from Miffy Goes Flying with permission from Mercis Publishing bv.

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(Picture: Miffy soft toys for sale at the Dick Bruna House Museum. Credit: Martin Godwin/Getty Images)

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