3min chapter

Social Media Marketing Podcast cover image

Persuasion Science: Marketing Insight From Robert Cialdini

Social Media Marketing Podcast

CHAPTER

How to Get the Best Impact of a Trend

When things kind of become a big trend, businesses pop up that claim they're leveraging crypto currency. And even if they're never heard of before, it seems like they're able to get a lot of fuel behind them because they're riding a bigger trend. Now, i'm going to suggest one thing for you listeners, to get the optimal impact of a trend, use three data points, not two. So one data point is a statistic. Two data points, that's a difference. Three data points,. that's a trend. Love it. love it.

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