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How do PE firms differentiate themselves?

Private Equity Funcast

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How to Differentiate Yourself With Sourcing

Sourcing is an area where private equity firms often start to suck their own exhaust, as they say. One person with a good idea and some shoe leather can find a deal that nobody else found by making a connection with the owner of that business. So I do think it's an area that you can differentiate yourself, but it has to be in the, it has been, you have to prove it. It's not something you can say, uh, prospectively, we're going to be differentiated in our sourcing because this is how we do it or this is what we do. No reality, those, you may not have.

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