Betobe Growth - Affinity Over Awareness

We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings.
Discussed in this episode:
Is B2B marketing fundamentally different from B2C?
How to truly foster sales & marketing alignment.
Assumption is the mother of all mistakes in marketing.


Sponsors:
If you’re hiring, you need Indeed.
Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*
Claim Your Credit
*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.