Introduction

In this podcast recorded at the Agile 2018 conference Shane Hastie, Lead Editor for Culture & Methods, spoke to Jeff Patton about moving from project to product thinking; whole team product ownership and satisfying the real customer needs. Why listen to this podcast: • There is a lack of focus on product in the agile community – the emphasis has been on projects • “Project” and “product” are used interchangeably, yet they are two very different things • If you are building a product that is sold to end consumers, then they are your customer, not “the business”; the focus on “the business” means we build products to satisfy the internal perceived needs, not the real customer needs • When we start measuring outcomes, we realize that we’re wrong a lot and begin to embrace experimentation Implementing effective measurement takes engineering – instrumentation needs to be built into the product More on this: Quick scan our curated show notes on InfoQ https://bit.ly/2R9ZiDT You can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq Subscribe: www.youtube.com/infoq Like InfoQ on Facebook: bit.ly/2jmlyG8 Follow on Twitter: twitter.com/InfoQ Follow on LinkedIn: www.linkedin.com/company/infoq Check the landing page on InfoQ: https://bit.ly/2R9ZiDT