Welcome to Business Minds, a podcast proudly brought to you by Sydney Hills Business Chamber.
Our show aims to both educate and inspire business owners – big
or small – by sharing stories and extensive experience from like-minded
people.
I am your host, Fiona Kane, and today I’m chatting with Leanne Shelton about Business Blogging.
About Leanne Shelton
With a background in journalism, marketing, internal communications, events, and B2B
sales, Leanne Shelton founded Write Time Marketing in 2014.
Since then, Leanne has built a flourishing SEO copywriting agency focused on the health and wellness niche. She also provides content marketing one-on-one Power Hours and group training on business blogging, website copy, and content marketing strategy.
On top of it all, Leanne is the host/leader of the Leanne Shelton podcast (previously 'Marketing & Me' podcast) and Meet Up group, Copywriter and Podcast Manager for the Sydney Hills Business Chamber, and affiliate trainer with City of Parramatta and Women with Altitude. She's also a Trivia Host with Trivia Masters Australia.
Outside the office, Leanne enjoys dancing, yoga, meditation, running, reading business books and psychological thrillers, listening to inspiring podcasts, and chilling with her hubby and two daughters.
Questions:
- Why do blogs play an important part in one's marketing strategy?
- What should people write about in their blogs?
- How long should a blog be? And how often should they be published?
- How do you ensure your blog is SEO friendly?
- What are your tips for ensuring you get the most impact from a blog?
Contacts:
Leanne Shelton
Write Time Marketing
0412 861 685
leanne@writetimemarketing.com.au
