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450: Primal Storytelling: Marketing for Humans with Anthony Butler

Read to Lead Podcast

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Introduction

This is the Read to Lead podcast episode 450. What are you creating that's valuable for an audience over the long haul? I got talking about the content itself. How do you develop a content marketing plan that's going to help you grow sales over a year, over two years or even five years? We're being joined by author Anthony Butler who has written a book called Primal Storytelling, Marketing for Humans.

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