Politicians, Media, and Image Management

This chapter explores the intricate relationship between politicians and the media, focusing on the balance between personal branding and effective governance communication. It contrasts the strategies of Rishi Sunak and Liz Truss during their leadership contest, analyzing how their backgrounds and media portrayal influence public perception. Key themes include the challenges of conveying economic strategies amidst a cost of living crisis and the impact of long-term associations with past leadership on current political messaging.