
How D'IYANU Built a Multimillion-Dollar Brand While Staying True to West African Roots
Shopify Masters
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Expanding Horizons: From Digital to Retail
This chapter explores the brand's strategy to transition from direct-to-consumer sales to retail partnerships, emphasizing the benefits of physical retail experiences. It highlights plans for a pop-up shop in Brooklyn and collaborations with major retailers to strengthen customer trust. Additionally, the chapter delves into the significance of fabric sourcing and customer feedback in the design process, showcasing the brand's efforts to enhance product quality and fit.
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