Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland
On Strategy Showcase
00:00
Wyden's Philosophy on Planning Is Rooted on Being at the Leading Edge of Culture
Wyden's philosophy on planning is rooted on being at the leading edge of culture. "It has always come this, I think in a really funny way, this sort of like sense of like what's really going on in the real world," he says. People from New York and LA move to Portland to work at Wyden because so much stuff has come out of it that made people look twice.
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