MM: Brand and Customer Role in Healthcare Marketing with Don Stanziano, Chief Marketing and Communications Officer at Geisinger
Outcomes Rocket
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Is There a Difference Between Brand Marketing and Growth Marketing?
It's a very interesting shift to start bringing in growth marketing which is traditionally not in health and wellness. So did you feel like you had a lot of pushback was that really the transition you had to make? I think digital has really helped us at least for me helped clarify my narrative about the value of brand and lead gen marketing," she said. "I do think that healthcare organizations particularly healthcare provider organizations tend to over index on brand one"
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