
Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
00:00
What's the Process of Creating a Survey?
Innovation is complex, and it's inherently complex. What we've worked on for decades is to try to make it more simple. In 90% of product teams there is no agreement on what a customer need even is. These metrics thiy used to measure success when getting a job done, are anywhere from 50 to a hundred in number. We'll talk about how you find out more details about actually constructing such a thing soon.
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