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214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
The Future of Coffee and Snacks
We consciously decided to do filter coffee because it's almost an entryway to South India. You talk to anybody who even doesn't have an idea of the culture. He knows illegal side coffee. So we said it's a great entry point. We didn't do coffee because coffee was sexy. Of course there were other brands that started before us sleepy all and things like that. But we're trying to take these two key offerings to the audience and get ourselves introduced in the process.
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