What does it really mean to be a professional in the events industry? And who gets to decide?
In this no-holds-barred panel, Matthew Byrne is joined by Nick Borelli and Evan Babins to dive into one of the most urgent and unresolved debates in business events today: what qualifies someone to call themselves a professional—and who’s responsible for upholding standards?
This episode covers the real implications of having no central regulation in the events industry. The panel discusses associations, licensing, liability, safety, and the risks that come when marketing trumps qualification. It’s a must-listen for anyone who wants to see our industry evolve beyond being the “wild west.”
What You’ll Learn:
- Why event associations have lost influence and what they need to regain it
- The difference between networking groups and real regulatory bodies
- Whether safety and ethics in event planning should be standardized
- What other industries (like healthcare or cosmetology) can teach events
- How to differentiate true professionals from self-proclaimed experts
- Why your event’s success may hinge on more than just “going off without a hitch”
- How insurance, client education, and policy reform intersect with event production
- The role of producers vs. suppliers, and why titles matter
Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection.
Evan Babins is an award-winning event producer with over a decade of experience delivering high-impact in-person, virtual, and hybrid events. Recognized by Eventex, BizBash, and Bizzabo for his leadership in event strategy and technology, Evan has produced experiences across finance, pharma, and automotive sectors. A sought-after speaker and strategist, he brings a sharp eye for stakeholder management, vendor operations, and immersive brand storytelling.
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Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep
Follow Nick on LinkedIn: https://www.linkedin.com/in/nickborelli
Follow Evan on LinkedIn: https://www.linkedin.com/in/evanbabins/
For additional resources for #eventprofs visit www.productionvaluematters.com
For additional resources for #eventprofs visit www.productionvaluematters.com
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