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625: Why Design Talent Won’t Win You Clients (and What Will) with Joseph Aniedu of AGA Associates

Business of Architecture Podcast

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Streamlining Client Engagement Through Effective Messaging

This chapter explores the significance of simplicity in client pre-qualification processes, advocating for concise questioning to better address client needs. The speakers also highlight the importance of prioritizing client concerns in messaging over design accolades to boost engagement and response rates.

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