4min chapter

ACQ2 by Acquired cover image

Pricing: everything you always wanted to know but were afraid to ask, with ProfitWell CEO Patrick Campbell

ACQ2 by Acquired

CHAPTER

A B Testing

Pricing product is quatified customer development, right? We're just doing it with a lens of monetization. Most companies and product organizations are talking to really ten or less customers in a non sales capacity in a given month. If you have truly significant an authentic test like, "I think that works out well," go for it. But here's the problem for the majority of us, especially in b to b, we probably don't have the traffic to get enough completes to even do a simple a b test.

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