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S18E3 - Partnering up

unbillable hours - a podcast about better professional services marketing

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How Have You Been So Effective as a Marketer?

I'm not the biggest fan of joint webinars. There's just so many of them. You will do maybe one a quarter, but it really is just more about brand and having that partnership. I don't see significant return that comes from those types of go to market. We've had the idea like here's a campaign. We want to go run either to for net new logos or to at the install base for that technology vendor. That's just like, no, how can you give us more push behind us? It drives a whole lot more value and return than just trying to get this perfect joint situation.

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