Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Impact of AI on Brand Communication Perception
This chapter explores how artificial intelligence influences perception and trust in brand communications, emphasizing the impact of message origin on audience reception. An experiment reveals that awareness of AI-generated content negatively affects people's perceptions, linking this back to essentialism and brand credibility.
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