#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
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How Do You Decide Which Tests to Run?
Sice: What steps go into setting up a good test? Or, hey, we've been talking about this confidence and those kinds of things. I mean, those are more tactical concerns, but i think would be interesting. The thing that people miss the most often is the number of rolls, like we touched it. Sice: In my experience, the best test managers are cat hurders; they really spend all their time getting all those different pieces together.
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