Sice: What steps go into setting up a good test? Or, hey, we've been talking about this confidence and those kinds of things. I mean, those are more tactical concerns, but i think would be interesting. The thing that people miss the most often is the number of rolls, like we touched it. Sice: In my experience, the best test managers are cat hurders; they really spend all their time getting all those different pieces together.
We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour.
People, places, and things mentioned in this episode include:
- Taguchi vs. Full Factorial test design
- kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)