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Chapter 3 Creating an Opportunity Hypothesis - The Product Book

The Product Podcast

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Using the Hook Canvas to Find Opportunities

You can use the hook canvas by near eal, author of hooked, to help create habits in your soft ware. It's possible different marketing or design will help adop on if there's a feature that many customers use infrequently but would be beneficial if they used it more. Time saving might only be one of many reasons a customer doesn't see a feature's value. Once you've done this, you can focus on resolving those issues. Not all opportunities will be code changes either.

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