Jeff Toister - The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises
SIMPLE brand With Matt Lyles
00:00
How to Create a Relevant Promise?
Bucky's is a coffee shop that I wrote about in the book called Simple. And they understand they can't compete with Starbucks. So what problem are they're going to solve other than a convenient cup of coffee? They've created an environment where you can hang out and meet a friend. It's a good vibe. There's very comfortable tables. Or if you'd like to get some work done, almost every table has an outlet next to it. That's it.
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