This is really, we see a means to to the end of the distribution tool chain being owned and operated by the very creators that make it valuable. And i think there's so much scar tissue in music from companies doing that, right? Like sound cloud decided to take away theirapi,. an and all of the work flows that artists had built up, alike distribute concert tickets - they'd stopped working because i went away. So i i think it was really a trust thing, right? Artists felt that they didn't need to trust in me or or the team building this.