Rituals multivitamins were specifically formulated to help fill nutrient gaps in the diet with key ingredients like vitamin D3 and vegan omega 3DHA. Ritual has a first of its kind traceable supply chain so you can see where all the key ingredients come from or why they're there. Their flagship multivitamin has USP certification and a peer reviewed published clinical study. All their products are vegan and non-GMO, third party tested, and a bunch of other great stuff.