i think this is fundamentally different than programmatic. The endorsement goes through a person, so you don't control the whole thing. You need to build report and trust with your audience. I haven't seen lot of enforcement around it but we enable it via our product. We kind of crated our own white label approach where somebody is a product i use,. And other were tape. Jason would love to talk about it, cause he uses it, and he can riff on it.
Jason covers the Grand Jury indictment of Nikola founder Trevor Milton for making false claims to investors (1:50) and gives short recap of Robinhood's IPO (18:55). Then, Brandon Brown joins to discuss his company GRIN (25:40), the influencer economy, shifting advertising trends, social media platforms and more.