Is Paid Sponsorship Really Important?

i think this is fundamentally different than programmatic. The endorsement goes through a person, so you don't control the whole thing. You need to build report and trust with your audience. I haven't seen lot of enforcement around it but we enable it via our product. We kind of crated our own white label approach where somebody is a product i use,. And other were tape. Jason would love to talk about it, cause he uses it, and he can riff on it.