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Buying a Bankrupt 117-Year-Old Manufacturer

Acquiring Minds

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Reviving a 117-Year-Old Bankrupt Manufacturer

Exploring the acquisition and challenges of a 117-year-old manufacturer specializing in shaving-related products. The chapter discusses the decline and subsequent revival of the company's revenue, focusing on their shift to the shaving business and the introduction of new, unique products to boost sales. Despite challenges in the traditional straight razor shaving market, the brand aims to appeal to a broader audience with innovative designs and functionalities.

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