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3min chapter
Is Project Messi working in the U.S.?
The Athletic FC Podcast
Global Ambitions of a Major Soccer Club
This chapter explores a major soccer club's strategies to enhance its brand globally after signing a high-profile player. It highlights the importance of participating in key tournaments and the long-term implications for Major League Soccer and talent acquisition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode