
Messy Media
People vs Algorithms
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The Evolving Media Landscape
This chapter examines the current dynamics between traditional and digital media companies, focusing on the trend of larger brands offloading smaller titles while some manage to revitalize these assets. It highlights the challenges of valuing media firms in contrast with the tech sector and discusses the impact of individual creators on brand success amid discussions of creator burnout and engagement strategies. Additionally, the chapter addresses the necessity for media entities to diversify their business models beyond traditional revenue streams to remain competitive.
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