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6min chapter
Eric Zimmerman
Team Human
The Creative Critical Thinking of Systems Thinking
In Zurich, all the brands don't have packaging or much, much less packaging than in the United States. So to me, that's also a kind of creative play in the sense that it is looking at the sort of systems thinking. And I think what's interesting is that this kind of creative critical thinking can help enlighten us as individuals and try to redesign these systems for the better.
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