Eric Zimmerman
Team Human
00:00
The Creative Critical Thinking of Systems Thinking
In Zurich, all the brands don't have packaging or much, much less packaging than in the United States. So to me, that's also a kind of creative play in the sense that it is looking at the sort of systems thinking. And I think what's interesting is that this kind of creative critical thinking can help enlighten us as individuals and try to redesign these systems for the better.
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