
S2 E3 - Building Brand Awareness Through Niche Audiences [Podcast Takeover]
Stacking Growth | The B2B Marketing Podcast
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Are You Using Self Attributed Ads?
One thing that er fined lads tries to get our clients to it implement, is self attributed attribution. So rather than relying solely on what google tells you or what a platform tells you, im is like attributing to that i requested demo conversion. And whenever our beck client was running that campaign on tik tok, i think they had like maybe five or six i requested demos come in that month from from that campaign. That was an organic campaign that they ran. As much as we talk about paid mediate, this is them taking the initiative of running an organic campaign and being a part of that community. It reinforced the idea of a, getting our clients to see beyond a linked
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