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Adam Alter - Disfluency [2.25.13]

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The Relationship Between Familiarity and Fluency

There is a very strong relationship between familiarity and fluency. People tend to like things that they don't have to work too hard at understanding. We are cognitive rises; we don't like to process information deeply, he says. A lot of the confessions that people were revealing when the site was disfluent were pecker delos.

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