REECE WABARA: How I Built A £150 Million Business By 30
THE CEOCAST
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How to Charge More for Value
I always wanted to make a brand like Zara Which was always affordable But when you're making a bit more edgy stuff and I guess Zara is so big. So that's what worked instead of charging 30 pound for a tea It was charging 70 pound for the same tea The product and the quality stood up. You've got to separate yourself from fast fashion, which is a dying industry And also on a psychological perspective, it's weird and men do this a lot Is they associate quality with price, which is not necessarily true but a lot of men in particular think so. Women are a little bit different They want to pay more but not too much where they're like that's too
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