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MBW 987: As Gruber as It Gets - Save the Date: September 9th!

MacBreak Weekly (Audio)

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Broadcasting Shifts and Subscription Strategies

This chapter explores the evolving dynamics of Major League Baseball's broadcasting rights, focusing on potential transitions between networks while analyzing Apple's innovative approach to sports streaming. It discusses the challenges faced by Major League Soccer in its partnership with Apple, particularly around visibility and subscription appeal, amid rising costs. Additionally, the chapter highlights Apple's subscription model strategies, including efforts to balance pricing with customer retention and potentially introducing a lower-cost ad-supported tier.

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