S1 EP2: Nik Sharma, CEO of Sharma Brands | TikTok Playbook | Growth Marketing
30 Minutes of Growth
00:00
The Landing Page Structure Formula
landing pages are where, you know, the growth team gets to decide what the web experience looks like. You want a push in the sense of explaining why you're worthy of this person's money, their attention, their time,. And then you want to pull with, youknow, come by us basely, a call to action to get them to do it. It changes pretty often, but like, last night, for example, our team came up with a new structure. But the general structure is like push and pull.
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