Microsoft founder Bill Gates began an annual tradition he called The Think Week. In Through the Looking Glass, Lewis Carroll's darker sequel to Alice in Wonderland, the Red Queen says that we must run just to stay in place. This simple interaction gave a name to an important phenomenon with continued relevance in our lives. It takes all the running you can do to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that.

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