Why Black Friday Will Look Different This Year | 8
Business Wars
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The Evolving Landscape of Black Friday
This chapter examines the shifting significance of Black Friday in the contemporary retail environment, influenced by consumer attitudes and behaviors. It highlights key developments such as the backlash against early store openings and the innovative strategies of retailers like REI in promoting outdoor activities instead of shopping. Additionally, the chapter discusses the impact of the pandemic on shopping habits, the rise of flexibility in purchasing options, and the implications for the holiday shopping season.
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