4min chapter

Foundering cover image

Amazon Part 1: The Inventor vs. The Monopolist

Foundering

CHAPTER

The Amazon CEO, Jeff Bazos, Is an Inventor

Invention is something jeff bazos cares deeply about, he wants to be seen as an inventor. Critics see him as a monopolist and amazon as a monster that has unfairly tilted the economic playing field. He didn't exactly invent ecommerce, but he defined it in its current form. Perhaps the most consequential invention of this era is amazon prime. It's late two thousand four, and beso's early vision for prime was as a sort of loyalty programme. At the time, people weren't buying stuff like dish detergents and food on line. The s c c dropped the case without bringing any charges.

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